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This digitized world has made it important for every business to be technologically oriented.
If they are not, then, they have to face the setbacks. This, indeed, is true for the salons and spas.
As it is known the beauty industry is flourishing, it is worth $532 billion. And, the estimations say that it will reach $863 billion till 2024. These figures are clear, depicting that the future of the Salons is brightened. So, if you are in the same industry, then it is a must that you manage all the daily operations appropriately and get the desired sales and revenue.
Undeniably, you must be giving your 100% in handling the Salons, but, some way or the other, you are failing in improving the customer retention rate. Have you ever wondered, why? You are lacking in choosing an ideal solution for your Salon business.
Nowadays, Customer Relationship Management (CRM) solutions are winning the hearts of many. Known as one of the biggest software in the globe, it is analyzed that its growth will reach $80 billion in revenue till 2025.
The CRM software is a suite of all the essential features that serve sales, analytics and marketing. It includes all the valuable and profitable features that help you to manage all the Salon processes effectively. From online booking, inventory management, Point of Sale (POS), customer and staff management to reports and analytics, it covers all.
Table of Contents
What is Customer Relationship Management Software for Spas and Salons?
CRM software is all about keeping healthy relations with potential customers. As cloud-based software, it combines the technology, business processes, and staff to attain the main goal, that is, keeping and getting customers.
The software solution combines overall measures to know the customer behaviour so that you can have a lasting and stronger relationship that can benefit all. While operating a Salon business, the usage of powerful CRM is essential. Integrated with the feature of social media, you can market your Salon and capture more and more customers. That is to say- Customer Relationship Management allows you to link with the customers in many effective and productive ways.
Why does your Salon need CRM software?
It is obvious that the Salon and Spa industry always strives for more customers and to maintain stronger relationships with them. The Salons who work actively and believe in reducing the repetitive and dull tasks and rely more on technology to engage more customers.
Despite the Salon size you have, your aim is one; satisfying and retaining more customers. We have analyzed some of the reasons why these days Salons or Spas must need CRM for beauty salon:
- You do not need to access the customer’s records manually.
- Setting up different programs for improving profit and gaining more customers.
- Making appointment reminders easier.
- Creating an automated email campaign is easy.
- Tracking the customers’ survey is more comfortable.
- You can book the appointments online anytime and from anywhere.
- Social media integration improves brand visibility easily.
Features of Beauty salon software
The most important thing that every Salon requires from the salon software is appointment management. This feature is desirable because the Salons, when handled manually, fails miserably. Providing services to the customers at one time is not an easy task, the situation becomes tougher in the peak hours.
However, when you have the CRM Software, the customer can easily book, cancel or reschedule their appointments. They can check the staff’s schedules and then, and book according to the convenient timing. Also, it reduces the possibility of no-shows.
Customer Relationship Management
CRM, the spa & salon software is comparably a new term which shows how the businesses must relate to the customer in the first contacts, in the overall buying process and in the further assistance as well.
The software solution industry is exploding currently because more businesses have understood how productive it can be. The best part is that it knows how to convert the leads to customers, the customers into return customers and them into the raving ones.
Certainly, the requirements of the Hair Salons, Massage & Spa Centers, Makeup Artist, Beauty Salons, Health Clinics, Barber Shops, are particular. That is why, with the CRM software best features, you can delight the Salon and Spa potential customers.
Indeed, you have achieved much with the Salon, but, this is not the end- it is just a starting. You need to market it to make your brand noticed, that is to improve the visibility. There are many ways that you must be following for the same. However, email marketing is an invaluable way to drive more sales.
Now, you can send the membership plans, the appointment confirmation, the pending payment reminders, anniversaries and birthday greetings to all the customers via email. Also, the coupon management system serves the best and offer coupons to the customers to have a discount on the services or products. Offering personalized gift cards to the customers also do wonders.
The loyalty points also hold the capacity to improve the frequency of customers’ visits. It can be improved by customer referrals, more engagement and improved security, etc.
Social Media Integration
If you have the above marketing tactics covered, that does not imply you will ignore social media. The software solution linking to the customer profiles with social media is a win-win situation to capture more customers.
Everyone visits social media many times a day, hence, integrating Facebook or Instagram Salon profiles will make the customer click on the Salon link and visit your Salon website.
This is not only beneficial in improving Salons loyalty but also boosts brand recognition. Allows your Salon to reach more customers with CRM’s social; media integration feature.
Customer relationship management solution has been designed by the real Salon and Spa experts that know the exact side of the retail industry.
The Salon software has the inventory management system that centralizes and controls the stock list. This type of solution tracks every single product and accesses the transfer of the products from one salon location to others.
Also, it generates the audit report from where you can count the stocks easily and check out what products need to be refilled. The Salon management software offers a comprehensive analysis of the inventory performance for the centre managers, procurement managers, the accountants. The Software also sends the alerts in form of SMS and emails of the stock transfers, requested products, quality alerts and many more.
Choose the best Salon management software and manage your staff effectively. Offer the salon worker the easy way of handling the work schedules, appointments and customer profiles with KPI reporting. Find out who are the more efficient employees and offer them the commissions according to the gross sales and net profit.
In addition, know the payroll as per the leaves taken, hours worked and the salaries generated etc. All you have to link the commission profiles, amend the payroll employees and configure the payroll from an easily accessible tab. What more?
Provide notifications to the Salon staff members of the daily work, like, the booking, cancellations and the rescheduling. These software calendar systems send a reminder to the staff of essential and major activities.
Sales Analysis and Reporting
The advanced CRM system has the functional ability to gather efficient sales analysis and visual reports. From the Salon software, you can carry out the difficult analytics according to the specifics of the daily Salon’s operations. From here, you can improve the profit margins and level of sales to a major extent.
It displays the real-time reports from where you can make an assessment that whatever strategy you are using is worth spending the time or not. If it is not, you can change and move further. The staff performance can also be tracked and you can find out how they are performing, their daily activities, attendance etc. On an all, the sales analytics includes the reporting of sales, marketing, customers, products, operations, services, employees, and online booking.
Support For Multiple Languages
Nowadays, audiences like to use their native language in professional and personal life. The web applications or websites with “English Only” language restrict a number of business opportunities. Hence, CRM software must be multiple-language supportive. It assists the business owners to carry out their business operations in various locations and anticipate business opportunities from them.
The CRM software enables the user to convert the language in their own language. This way, they can understand about the features the chosen Salon software includes. To top the race, it is important to think out of the box, so, be smart and pick the best.
Point of Sale (POS)
The Beauty Salon Software POS feature allows the customers to make the payment for the services or products at the store. Briefly, each time, the customer is making the purchase, the process of POS is getting completed.
The point of sales operates as the central element of the Salon business, it is the hub, where the customer management, sales and inventory, etc blends. What exactly POS do is:
- Recognizing high-quality selling categories and products
- Reward salesperson analytics
- Control & schedule the product delivery
- Promotions and Discounts
- Efficiently manage customers’ details
- Monitor customer history
- Share customer database on every Salon’s location
- Manage the optimal inventory level and manage inventory of various locations
- Outlook reports of every outlet from anywhere from the internet
- Tracking of the salesperson performance for commission computation
- General reports that can increase the decision making
- Mobile access of the KPI
Great Customer Support System
Lastly, Customer relationship management software should have an efficient support team that you rely on. It does not matter how much the CRM for the beauty salon is user-friendly if it is not providing the appropriate support then, it is not of any use. Indeed, the prominent user manual can simplify things, however, nothing is better than the real-live human.
The CRM Software is known for providing the 24X7 support and satisfying the customers with their queries. Henceforth, you can gain more customers and improve customer volume.
If you want to achieve the heights of success in the Salon industry, then, you must choose the CRM software. But, choose the one that has great features and functionalities. We, here, recommend you to seek expert advice on picking the best CRM system for your Salon if you are not fully informed of it.
To make you more convinced on getting the CRM system, check out the benefits it can give to your Salon business.
- Maintain customer records digital and preserve time on entering new data;
- Create various programs for delighting new clients and growing profits.
- Tracking of inactive and active clients;
- Provides an online booking option;
- Send appointment alerts
- Save customer surveys to be used for analytics;
- Track staff’s work schedule and compute salaries;
- Create automated email and SMS responses;
- Combined with social media like Facebook and Instagram
- Accessing the cloud-based software is easy from any location
Hopefully, we succeeded to prove our point of introducing the CRM software in your Salon business. Pick the best one, don’t wait- your success is waiting for you!
In case of queries and suggestions, comment below. We will revert back to you soon.
Thank you for reading!!