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Looks are everything when it comes to business. That’s the whole power of the branding. Using simulacrums to build an image of you want people to think about you. The surface is important but equally important is how things run under it. You don’t want to present a façade that starts cracking. So we’re going to look at how your business runs and how it affects that all-important image.
Your business is going to be judged on the way it interacts with the outside world. From how you advertise and look to how you deliver services and support. Getting yourself organized is a big part of how you maintain a look of professionalism. Trip up once and you might be forgiven. Do it twice and that image is forever broken. It gets even worse if the client starts to use the power of word of mouth to reflect that back on you. So making sure that your way of delivering your products and communication is well organized. From your filing system to your invoice delivery. It all matters.
You also matter. You and anyone else you choose to represent your business. You need to not only dress appropriately for the business space you inhabit. You need to be well-mannered and act like a professional. Most of us are still punching up when it comes to competing in our industry. So don’t be overbearing or overconfident. Pay due respect and treat your customers just like that. Do the same for other businesses, since you never know when being in their good books could pay off.
The curtain of professionalism
For a lot of businesses, there is a certain stage curtain that covers up the inner workings. The curtain that allows you to protect your image and project professionalism. That’s not to say that you shouldn’t be organized and a well-oiled machine under that curtain. It just means you should use what resources you can to hide factors that would work against you. Things like size and man-hours available to you. You can also make use of virtual headquarters and virtual assistants to help with that. As the saying goes: fake it til you make it
The visuals matter
We’ve mentioned branding to start off with because it is one of the most important factors of maintaining a respectable image. If people visit a site that looks amateur or, even worse, has parts that don’t function, they’ll quickly leave. Likely stopping off at a competitor on the way. Especially if it’s the first impression they have of your company. If you’re putting the business name on it, make use of good visual design to ensure your business stands out. Whether this is your website, leaflets, a business card or even the invoices you send.
Not only do you need to care about how you present yourself and how your brand carries through. You need to think about how to produce an even bigger image. How to use that curtain mentioned above to stop people from jumping to the wrong or misinformed conclusions.