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Your website is one of the most powerful and important tools you have in business. If you are keen to make sure that it is as useful as possible for your customers, there are many things that you are going to need to think about, and certain features which are likely going to be particularly important. In this post, we are going to take a look at a few key website features which customers generally love. As long as you use these on your website, you should find that you are going to have happier customers in no time.
4 Website Features Your Customers Will Love
1. Logical Roadmap
Ultimately, your customers need to be able to find their way around your website. If they can’t do that, it could mean that you are going to only end up annoying them, and that is obviously not what you are going for here. A logical roadmap will help to avoid this particular problem, and it is something that you can easily work on and include if that is what you are aiming for. It’s all in the initial design of the website – as long as this is logical and the sitemap really works, you should be fine on this front.
2. Live Chat
These days, it is pretty common to find live chat functions on websites, and they can indeed be a very useful and important function to have. If your customers have any problems or concerns, then they can simply use the live chat on your website to get in touch with one of your customer service representatives. The best kind of live chat to have is video chat, as in this way the customer can see that they are actually talking to a real person – something a lot of people find very important. Check out click4assistance.co.uk for information on how to add a live video chat to your site.
3. Mobile Compatibility
The use of mobile online is becoming more and more common. In fact, some people believe it will soon overtake desktop internet usage. At the moment, around half of the web traffic going on comes from mobile devices. What this means is that if your website is not mobile-compatible, you are effectively alienating around half of your website’s visitors every day. Clearly, that is far from ideal. Be sure to make your website as mobile-compatible as possible to keep all customers as happy as you can.
4. The Right Information In The Right Place
The most important thing that customers ask for from websites is that the site offers the information they are specifically looking for and that it is presented exactly where they would expect to find it. That might sound obvious, but many websites don’t live up to that promise, so if you can make it work for yours, you are going to get a lot more out of it as a result. Make sure you are focusing on this as best as you can, and it will really help to keep people on your side.