How to become a beauty influencer

How to become a beauty influencer (2021)


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There is surely no better job than being a beauty influencer: you get to be creative all day, play around with different looks, learn more about make-up and the industry, and look beautiful whilst doing it!

However, it is a competitive market and it can be difficult knowing where to even begin in your journey to becoming an influencer. There are so many new products coming out all the time, and if you’re starting from scratch it is hard to gain recognition.

Don’t worry, though! There are loads of top tips you can take which will make you stand out from the crowd and get noticed by the right people. Keep reading if you want to know more about what being a beauty influencer means and how to kickstart your dream job today!

What is a beauty influencer?

A beauty influencer is someone who makes content about make-up, hair, fashion, nail art, and a whole host of other beauty-related topics, and shares this content on different platforms.

Most commonly, beauty influencers will post content on social media sites like YouTube, Instagram, and TikTok. They can share advice on the best products to use, give tutorials on how to achieve certain looks, and even just share their artistic beauty creations with their audience.

Some beauty influencers focus solely on skincare, others on hair styling. The good thing about the job is that there are no set rules, unlike working in an office – you are your own boss and can decide what kind of content you want to create.

How to become a beauty influencer

To become a beauty influencer, you need to do a little more than start an Instagram account and expect the followers to come piling in. You need to do your research, find out what your personal brand is going to look like, and make sure your beauty skills are up to the job!

Brush up on your skills

Most importantly, you need to be excellent at your craft to be a beauty influencer. Of course, you can hone your skills through watching other influencers and following online tutorials, but to be the best and stand out in the crowd it is recommended that you invest in a beauty course.

Embarking on a professional course means you will be more knowledgeable about the industry and the beauty topics you will be using in your content creation. Many courses, such as the one offered by Kohl Makeup, give you a qualification at the end of your training, can put you in contact with professionals in the beauty industry, and make you more trusted as an influencer. 

Your audience needs to understand that you know what you’re talking about, and what better way to do this than holding an official qualification in beauty?

Get on social media

All beauty influencers utilise social media to some extent as a way to build up a large following, increase engagement, and drive sales. 

To become the best, make sure that you know how social media works, and promote yourself on as many different channels as you can. You should be posting regularly on Instagram, YouTube, TikTok, and any other social media platforms you have access to.

In addition to this, it is a great idea to interact with your followers on social media. Reply to people’s comments, follow back fans, and engage with their posts. Doing this is a surefire way to increase your followers, and therefore your sales.


Last, but definitely not least, collaborate with other beauty influencers, brands, and creatives. 

If a makeup brand approaches you with a work opportunity, for instance, take it! By working with brands, you will have a lot more people than usual viewing your content, which in turn will make them more likely to follow and interact with you. This is how beauty influencers become noticed and big in the industry.

You could also get in touch with influencers you like, or influencers who post similar content, and suggest working together on creating content. This could be filming tutorials together, rating each other’s looks, anything!

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