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Are you targeting the youth crowd for your denim store? Well, then you have to dig into the pulse of the customers so that you can simply create a paint-the-town-red collection for them. So, the first thing that really resonates with the youth of this generation is a selfie. The hashtag-obsessed generation cannot get enough of the selfie mania, wherever they go. And since denim means a perfect combination of comfort and style, they are most likely to opt for a pair of denim whenever they are going out.
Patchwork Denim: If your stylish diva-like customers are planning to go minimalists, this season, no worries. Instead of trying the heavy, ornamental, and embellished jeans, go for the patchwork denim. This has a refreshing twist to it that adds more playfulness to the jeans and yet does not give you an OTT feel.